Found something weird yesterday.
Was browsing Amazon for copywriting books…
And stumbled across this ancient hardcover selling for $145.
“My First 65 Years in Advertising” by Maxwell Sackheim.
Now… most people have never heard of Max.
But this dude literally CREATED the Book-of-the-Month Club.
Wrote the famous “Do You Make These Mistakes in English?” ad that ran unchanged for 40 YEARS.
Basically invented modern direct response.
Here’s the thing…
While everyone’s chasing the latest AI copywriting tools…
And paying monthly fees for “revolutionary” software…
This guy figured out the psychological triggers that make people buy…
Back when horses were still the main form of transportation.
His principles work TODAY.
Better than any AI prompt you’ll find.
But Amazon wants $145 for a dusty old book.
Which is insane.
Because I just found a way to get the EXACT same content…
For the price of a decent lunch.
And you can start reading it in 2 minutes.
The copywriting legends all bow down to this guy:
David Ogilvy: “I have learned a lot from Maxwell Sackheim.”
Rosser Reeves: “Max Sackheim stands alone.”
Yet somehow… his playbook got buried.
While inferior “gurus” charge thousands for watered-down versions of HIS techniques.
Not anymore.
But don’t say I didn’t warn you…
Once you see what Max was doing…
You’ll realize most modern copywriting education is just expensive recycling.
The original source code was right there the whole time.
