A “bridge page” in affiliate marketing is a specialized type of landing page that acts as an intermediary between a traffic source (like an ad or social media post) and the final sales page of the merchant.
Its main purpose is to educate, warm up, and pre-sell visitors before redirecting them to the actual product or service sales page via an affiliate link.
Here are just some of the key features of a bridge page:
– Provides valuable information about the product or service, such as reviews, comparisons, or benefits,
to help visitors make informed decisions
– Builds trust and credibility with potential customers, increasing the likelihood of conversion
– Allows affiliates to collect leads (like emails) for future marketing efforts
– Complies with ad platform policies by avoiding direct affiliate links in ads, which platforms like
Google and Meta often prohibit
When you get directed to a bridge page you will more than likely get a better idea of what an offer is about.
Because the content on this type of page is created to assist the potential buyer, you will have a good feel for
the benefits of purchasing the product or program.
The typical flow on a standard bridge page may look like this:
1. User clicks an ad or link
2. Lands on the bridge page, which offers helpful content and a call-to-action
3. If interested, the user clicks through to the sales page, where the purchase can be completed
Bridge pages differ from “doorway pages,” which are often considered low-quality and created solely to manipulate search rankings.
High-quality bridge pages add value and guide users, while doorway pages typically do not.
In summary, a bridge page is a cool strategic tool that can be used in affiliate marketing to help affiliates increase conversions by preparing and persuading visitors before sending them to the merchant’s sales page.
To Your Overwhelming Success ~ Jack Caggz & The 22nd Century Team
Unlock the Power of AI in Information Marketing …
Are you ready to transform your online business by combining the power of AI & Information Marketing?
This brand new, groundbreaking free case study, “How AI Transformed an Info Marketing Business …” reveals how one already-successful online marketing business went to the next level & beyond by combining artificial intelligence tools the right way.
