Real estate investing has long been a powerful way to build wealth, but it has traditionally been difficult to access. High down payments, expensive closing costs, and the headaches of being a landlord can be major barriers for the average person.
Enter the Roots platform, a company that’s changing the game by creating a real estate investment model that’s a “win-win” for both investors and renters. If you’re looking for an accessible and socially conscious way to get into real estate, this might be the perfect opportunity for you.
What is the Roots Investment Platform?
The Roots platform operates as a private Real Estate Investment Trust (REIT), a company that owns and often operates income-producing real estate. Unlike many private real estate funds that require you to be a wealthy “accredited investor,” Roots is a Reg A+ REIT, which means it’s open to anyone. You can start investing with as little as $100.
A Quick Note on Names: It’s important not to confuse the Roots real estate platform with the publicly traded insurance company, Root, Inc. (ticker: ROOT), or the Canadian retailer, Roots Corp. (ticker: ROOT.TO). These are completely different businesses. When you see a discussion about Roots the investment platform, it’s about the residential real estate fund.
How the Investment Model Works
As an investor, you become a partner in a diversified portfolio of residential rental properties. Roots buys these properties (currently in the greater Atlanta and Augusta, Georgia markets), manages them, and finds renters.
Your returns are generated in two main ways:
Quarterly Cash Distributions: You receive a regular income stream from the rental revenue. As a REIT, Roots is required to distribute at least 90% of its taxable income to shareholders, providing you with a reliable source of passive income.
Property Appreciation: As the value of the underlying properties in the fund increases over time, the value of your investment units also grows.
The “Live In It Like You Own It®” Program
This is the truly unique and impactful part of the Roots model. The company believes that when renters are treated as partners, not just tenants, everyone benefits.
Here’s how it works:
Renters are enrolled in the “Live In It Like You Own It®” program.
If a renter pays on time, takes care of the property, and is a good neighbor, they receive quarterly rebates.
These rebates are then invested into the Roots fund on the renter’s behalf.
This innovative approach incentivizes renters to treat the property with care, which reduces turnover, maintenance costs, and vacancies. This, in turn, boosts returns for all investors. Meanwhile, the renters themselves are building wealth through real estate for the first time—a powerful step toward financial empowerment.
The Benefits of Investing with Roots
Accessibility: With a low minimum investment, Roots opens the door to real estate for everyone.
Quarterly Liquidity: Many private real estate investments lock up your money for years. Roots offers quarterly liquidity, giving you more flexibility and control.
Diversification: Instead of putting all your money into a single property, your investment is spread across an entire portfolio, which helps to mitigate risk.
Mission-Driven Investing: You’re not just making money; you’re also helping to create a more equitable system where renters can build wealth alongside you.
Things to Consider
While the Roots model is compelling, it’s still an investment. As with any investment, there are risks, and past performance is not a guarantee of future results. It’s always important to do your own research and understand the risks involved before investing.
By creating a system where the success of investors and renters is intertwined, the Roots platform is truly offering a modern and impactful way to get involved in the world of real estate investing.
Start investing with Roots today with as little as $10 and join over 16,000 investors on the path to investing in real estate with 12-15% target annual returns.
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Disclaimer: This review is based on personal research and user feedback. Investing carries risks, and it’s important to do your own due diligence before making financial decisions.
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