Let me confess something: I used to think email marketing was just sending 14% off coupons and hoping nobody hits unsubscribe. But then… something magical (and mildly confusing) happened. I started to see money rolling in.
Did I sell a $4997 course? Nope.
Did I have a massive list? Not even close.
Did I once email myself by mistake and reply “unsubscribe”? Fortunately, not yet. But the point is — it worked.
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1. Subject Lines
“Newsletter #42,” isn’t going to cut it. No one wants to read “Newsletter #42”. They want something that intrigues them.
Instead, try subject lines that:
- Curiosity: “You’re missing out on something weirdly profitable”
- Urgency: “Last chance to pretend you’re productive”
- Or go rogue: “I wrote this while half-asleep and still made $143”
2. One Email, One Purpose
Your email is not a variety show. You don’t need a podcast link, a YouTube video, your cousin’s Etsy shop, and a recipe for banana bread.
One email. One mission. One goal.
Want them to download your lead magnet? Good. Focus on that. Want them to click a product link? Fantastic. Channel your inner email Gandalf: “You shall not pass… until you click this thing.”
3. Storytelling
Nobody signs up for emails that read like IKEA furniture manuals.
Inject personality. Crack a joke. Tell a mini-story about how your cat stepped on your keyboard and almost sent a 50% discount code to everyone.
People buy from people. Especially ones that don’t sound like a copy-pasting robot from 2009.
4. Create FOMO
Urgency and scarcity are the Red Bull of email marketing. I often try these:
- “Only 4 spots left”
- “Offer expires in 12 hours”
- “Blink and it’s gone (but please don’t actually blink)”
But remember: if you cry wolf too often, you’ll end up in the spam folder.
5. ⚠️The “Ugly Email”⚠️
If you are a beginner, this trick is going to surprise you. No fancy design. No logo. Not even a footer. Here is how your email should go:
Hey [First Name],
So I did this weird thing, and it made $746.
Want me to explain?
[Link]
— Your Name
That’s it. Your “ugly” email will outperform every pretty one. Moral of the story? Sometimes looking like you don’t know what you’re doing is…a cash cow.
Conclusion:
Email marketing is weird. You whisper into someone’s inbox and somehow end up with money. But it works — if you treat it less like a pitch and more like a weird, ongoing internet friendship. So if you’re on the fence about email marketing, here’s your nudge. Go write that first email. Be weird. Be helpful. Add a link.
And if all else fails, blame Brenda.
