๐๐ง๐ ๐๐จ๐ฐ ๐๐ก๐๐ฒ’๐ฏ๐ ๐๐๐๐ ๐๐ญ ๐๐ฏ๐๐ง ๐๐๐ญ๐ญ๐๐ซ
David Ogilvy said no one should TOUCH advertising until they’ve read this book SEVEN times.
Jay Abraham read it 60+ times and credits it with launching his career (he eventually charged $5K/hour for consultations).
That book? Scientific Advertising by Claude Hopkins.
Written in 1923. Still the GOAT.
But here’s the thing…
The original version had ZERO visual examples.
Which made it harder than hell to understand what Hopkins was actually talking about.
So they fixed it.
Version TWO now has 32 illustrations…
Showing you the ACTUAL ads Hopkins references throughout the book.
Suddenly everything clicks.
You’re not just reading about his principles…
You’re SEEING them in action.
Which means you can actually APPLY them instead of just nodding along like you get it.
(Because let’s be honest… most of us were just pretending to understand the first time around.)
The updated library bundle is pretty insane too:
โ The illustrated book
โ Video version
โ Audio narration
โ Hopkins’ autobiography
โ 25 of his best ads in a swipe file
โ Plus a bunch of other advertising classics
Normally $216… but they’re doing some kind of launch special for $11.99.
Which is stupid cheap for what’s basically the foundation of every successful ad campaign ever written.
If you’ve been struggling with your copy…
Or your ads are getting ignored…
Or you’re tired of guessing what might work…
This is probably the fastest way to fix that.
Because everything we know about advertising? Hopkins figured it out first.
Everyone else is just copying his homework.
But don’t blame me when you start writing ads that actually make money.
It’s addictive.
